Director of Messaging
Inspires desire in 35 characters or less
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About me
I’m a seasoned creative leader in retail and editorial with deep expertise developing voice and tone for sticky narratives that convert into sales. For the last decade my emphasis has been in branding, content strategy, editorial storytelling, digital media, social platforms, and brand burnishing editorial for online and print campaigns and catalogs. Outside of my role at Amazon, I am the founder and curator of Tiny Gallery and can usually be found collaborating with artists and planning monthly exhibitions of miniature artwork. When I’m not working on Tiny Gallery, I’m likely watching Jaws, which I consider a love story.
Strengths & Skills
As director of messaging at Amazon, I define the North American Stores Marketing voice, tone, and narrative as well as …
Provide editorial leadership by fostering a culture of creativity, collaboration, and excellence
Develop, mentor, and lead a team of 10+ exceptional writers, editors, and content creators in a fast-paced, deadline-driven environment
Oversee all messaging across platforms: onsite, offsite, digital, motion, and print
Craft innovative, pitch-perfect campaigns for a vast range of categories
Evangelize brand narratives through brand books, style guides, and best-in-class catalogs
Collaborate with merchandising, marketing, creative, social, legal, and translation teams to ensure strategic, consistent, on-brand storytelling
Provide brand purpose, strategic vision, and tactical guidance for external partners to quickly onboard to Amazon’s peculiar culture
Lead outside agencies on new projects and campaigns